Curiosity
Looking beyond the obvious and finding the parts of Seoul visitors might otherwise miss.
SNL's nocturnal guide
Meet Bam.
Bam is Seoul Night Life's leopard cat mascot: curious, independent and most at home after dark.
SpeciesLeopard cat
Korean name삵
EXPLORER Always ready to find the next side of Seoul
Why Bam fits SNL
A wild little symbol of Seoul after dark.
Bam is inspired by the mainland leopard cat, Prionailurus bengalensis, a small wild cat found across much of Korea. Its nocturnal habits and independent nature made it a natural fit for a brand built around discovering Seoul at night.
He represents the side of SNL that is adventurous without being reckless, social without losing its individuality, and always curious about what is around the next corner.
Adaptability
Moving comfortably between different neighbourhoods, people and styles of night out.
Independence
A playful guide with a character of his own, not a generic nightlife mascot.
One mascot, several moods
Bam in his element.
From welcoming guests to raising a glass, Bam brings SNL's personality into the night.
Korea
Protected
Wildlife Endangered Wildlife Class II
Wildlife Endangered Wildlife Class II
The real animal behind Bam
A mascot with a real Korean story.
The leopard cat is widespread across South Korea, but its local habitat is affected by development and road deaths. Korea's Ministry of Environment protects it as Endangered Wildlife Class II.
Globally, the IUCN currently assesses the mainland leopard cat as Least Concern because of its wide range. That global category does not remove the need to protect local populations and habitats.
Follow Bam into the night
Ready to explore Seoul?
Browse SNL's current experiences or plan your night with our first-hand Seoul guides.