prost strore front

Prost Pub & Grill, located in Itaewon, one of Seoul’s most vibrant neighborhoods, offers a relaxed and welcoming atmosphere that perfectly embodies the spirit of this lively area. The interior blends modern and exotic elements, creating a unique ambiance where comfort, freedom, and sportiness come together. The pub attracts both locals and foreigners, drawn by its European vibe and social atmosphere. Whether it’s watching a sports game, enjoying a beer on the terrace, or gathering with friends, Prost Pub & Grill is the perfect meeting spot to make the most of the moment.

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Prost empty restaurantprost by night

A Unique Nightlife Experience: The Hybrid Concept Where the Night Evolves

Introducing a new trend in Seoul’s nightlife scene: a versatile venue that transforms throughout the evening, embodying the innovative hybrid concept popular in Korea’s urban centers. This establishment starts as a relaxed pub and grill in the early evening, evolves into a stylish lounge as the night progresses, and finally transforms into a vibrant club atmosphere in the late hours.

Opening at 4 PM daily, the venue initially offers a calm ambience perfect for after-work drinks or a casual dinner. The early hours maintain a laid-back pub atmosphere, ideal for enjoying quality food and conversation.

As the evening advances, the space becomes a more sophisticated lounge setting. The lighting dims, the music shifts, and the vibe becomes more upscale, catering to those looking for a trendy spot to socialize and enjoy craft cocktails.

By 11 PM, the venue undergoes its final metamorphosis into a high-energy nightclub. DJs take over the sound system, professional dancers make appearances, and the dance floor comes alive with enthusiastic patrons. This late-night transformation caters to the party crowd seeking an electric atmosphere that lasts until the early morning hours.

This multi-concept approach allows the venue to capture different demographics and spending levels throughout the night, reflecting the operational flexibility that has become crucial in Seoul’s evolving nightlife landscape. The seamless transition from pub to lounge to club creates a unique all-in-one experience that sets it apart from traditional nightlife venues.

True to the spirit of Korean nightlife, this hybrid concept offers a diverse experience without the need to venue-hop, making it a standout destination in the city’s vibrant after-dark scene

food and meal at Prost
prost coktail
food and drink and Prost burger, fries and beer

European Fusion Cuisine: The Art of Mixing Tradition and Innovation

In terms of cuisine, Prost Pub & Grill takes you on a culinary journey where European traditions meet Asian flavors. The menu features reinvented classic dishes such as homemade burgers and sausage platters, as well as bold fusion creations. Each dish is paired with a wide selection of draft beers, including renowned brands like Guinness and Heineken, and exclusive cocktails called “Rocktails,” adding a touch of originality and freshness to the experience.

Inspiring Design and Welcoming Space

Prost Pub & Grill was designed to offer a warm and inviting atmosphere, with wooden materials and vintage metals reminiscent of an Irish pub aesthetic, while adding a modern touch. Antique objects from around the world contribute to the exotic and unique vibe of the place, while Italian ceramic tiles and pastel colors add an elegant and sophisticated touch. The main room is dominated by a central “D”-shaped bar, offering an unobstructed view of the outside, with open windows allowing the bustling streets of Itaewon to flow in.

A Unique and Charming Terrace

Prost Pub & Grill also offers an entirely glass-walled indoor terrace, with folding doors to adjust the ambiance according to the guests’ preferences. It provides an intimate setting for private meetings or parties while allowing guests to enjoy the view and relaxed atmosphere. A dedicated bar and a mini-beer bar ensure quick and efficient service, while the outdoor garden terrace creates a pleasant spot to enjoy the natural surroundings in the heart of the city.

How to Get to the Party: The Itaewon Express

Prost Pub & Grill is just a short walk from Itaewon Station on Seoul’s Line 6. It’s easily accessible by public transport.

OPENING HOURS
MON – TUE: 6:00 PM – 1:00 AM
WED – THU: 6:00 PM 4:00 AM
FRI: 6:00 PM – 4:00 AM
SAT: 6:00 PM – 6:00 AM
SUN: 6:00 PM – 4:00 AM

In summary, Prost Pub & Grill is the perfect place to experience Seoul’s unparalleled nightlife, combining fusion cuisine, refined beers, a dynamic ambiance, and inspiring decor, while providing a space for meeting and socializing.