If you’ve ever tried navigating Seoul or anywhere else in South Korea using Google Maps, you’ve probably noticed something strange: it doesn’t work properly. Routes are missing, turn-by-turn navigation doesn’t function, and even basic searches sometimes return inaccurate locations. So, why does Google Maps struggle in Korea, and what should you use instead?
The main reason comes down to government restrictions on mapping data.
South Korea’s National Geographic Information Institute (NGII) limits the export of detailed map data due to national security laws. Since the Korean Peninsula is technically still at war, the government is cautious about sharing geographic data that could potentially be used by hostile nations.
Because of these regulations, Google can’t store or process South Korea’s detailed map data on servers outside the country. As a result, it can’t offer the same level of real-time navigation that works flawlessly elsewhere in the world.
While it doesn’t provide driving or walking directions, Google Maps isn’t completely useless in Korea.
You can still use it for:
Finding business names or landmarks in English
Reading reviews and photos from travellers
Saving favourite locations
Checking general areas and routes visually
However, for daily navigation — whether you’re finding a café in Itaewon or a nightclub in Gangnam — you’ll want something more reliable.
Fortunately, locals and expats rely on several excellent Korean alternatives that work perfectly for both navigation and public transport.
The most popular map app in Korea.
Offers detailed public transport, driving, and walking directions.
Available in English, Korean, Chinese, and Japanese.
Integrates well with taxis, buses, and even hiking trails.
Known for a cleaner interface and accurate business listings.
Features real-time traffic updates and public transport information.
Often preferred by younger locals for its speed and visuals.
Available in English as well.
Korea’s go-to app for taxi drivers and car navigation.
Extremely accurate turn-by-turn directions.
Useful if you’re renting a car or using a navigation system in Korean.
If you’re visiting Seoul, you don’t need to stress about Google Maps not working. Simply download Naver Map or KakaoMap before your trip, and you’ll be perfectly fine. Both apps can even show nearby restaurants, bars, and attractions in English.
For nightlife explorers joining Seoul Night Life (SNL) tours, our team already handles navigation — so you can relax and enjoy the night without worrying about directions. We also help guests learn how to use these apps during our tours to make their stay in Seoul smoother.
Google Maps doesn’t work in Korea due to security regulations, not because the country lacks technology. In fact, Korean apps like Naver and KakaoMap are often more advanced than Google’s in terms of real-time data, transport accuracy, and local detail.
So next time you’re exploring Seoul — whether you’re chasing cocktails in Gangnam or discovering Itaewon’s hidden bars, skip Google Maps and use what locals rely on daily.
Recommended Apps:
Naver Map (iOS / Android)
KakaoMap (iOS / Android)
